In 2003, Heinz introduced EasySqueeze!™, a squeezable, upside-down, plastic ketchup bottle. The bottle not only featured an innovative flip-cap made with plastic, but also a clever, upside-down design—meaning no more shaking or pounding on the bottle to dispense its contents. A shatter-resistant plastic bottle was perfect for kids and picnics, too. The Heinz upside-down bottle…
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