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	<title>Plastics Make It Possible &#187; haute couture</title>
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		<title>Up-and-Coming Designer Duo “Sews Up” Competition Celebrating The Innovative Use of Plastics in Fashion</title>
		<link>http://plasticsmakeitpossible.com/2010/01/up-and-coming-designer-duo-sews-up-competition-celebrating-the-innovative-use-of-plastics-in-fashion/</link>
		<comments>http://plasticsmakeitpossible.com/2010/01/up-and-coming-designer-duo-sews-up-competition-celebrating-the-innovative-use-of-plastics-in-fashion/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:00:20 +0000</pubDate>
		<dc:creator>mckaym</dc:creator>
				<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Design Competition]]></category>
		<category><![CDATA[fresh faces in fashion]]></category>
		<category><![CDATA[gen art]]></category>
		<category><![CDATA[haute couture]]></category>
		<category><![CDATA[New York Fashion Week]]></category>
		<category><![CDATA[Plastics in Fashion]]></category>
		<category><![CDATA[WesFeld]]></category>

		<guid isPermaLink="false">http://www.plasticsmakeitpossible.com/?p=1356</guid>
		<description><![CDATA[ARLINGTON, VA (January 12, 2010) – Plastics and plastic-based materials continue to rule the runways as the hottest trend in fashion with top designers featuring sky-high Lucite® shoes, lots of sequins and plastic minis in their latest collections. Plastics Make it PossibleSM, an initiative sponsored by the plastics industries of the American Chemistry Council, celebrates&#8230;]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">ARLINGTON, VA (January 12, 2010) – Plastics and plastic-based materials continue to rule the runways as the hottest trend in fashion with top designers featuring sky-high Lucite® shoes, lots of sequins and plastic minis in their latest collections. Plastics Make it PossibleSM, an initiative sponsored by the plastics industries of the American Chemistry Council, celebrates emerging designers inspired by this trend and is excited to announce WesFeld, a team comprised of two up-and-coming designers, Daniel Feld and Wesley Nault, each of whom was featured on season 5 of the hit television show “Project Runway,” as the grand prize winner of its national design competition in partnership with Gen Art.  The team will receive $10,000 to create and showcase their new collection during 2010 New York Fashion Week.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Announced in October at Gen Art’s “Fresh Faces in Fashion” show in Los Angeles, the nationwide design competition challenged fashion designers to create two dynamic womenswear looks made from plastic and plastic-based fabrics. More than 160 designers from all over the country submitted their creations, which were posted online and open for review from the fashion community and general public. More than 15,000 votes, comments and reviews were generated during the competition, leading to the selection of WesFeld as this year’s winner.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“Designers frequently use plastic-based materials such as nylon, chiffon and sequins in their collections because they allow for extreme versatility and creativity, while also being durable and cost-effective,” said Steve Russell, vice president, Plastics Division of the American Chemistry Council. “It’s been inspiring to see the creations and different ways plastics were used to produce such dynamic pieces throughout this competition. WesFeld’s designs demonstrate the true heart of the contest and showcase just how beautiful plastic-based fabrics and accessories can be. We can’t wait to see the full collection debut at 2010 New York Fashion Week!”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">-more-</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld&#8217;s winning designs are whimsical and romantic creations inspired by elements of water and nature. The pale pink evening dress features poly-organza, poly-taffeta and plastic boning to create a shape that resembles a conch sea shell with a pearl inside. The designer’s second look is a more structured and textured dove gray gown made of poly-organza, plastic woven interfacing and plastic boning, with poly-satin piping detail. This gown was inspired by a fossilized exoskeleton of an ancient sea creature and a seahorse&#8217;s paneled body.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Both Feld and Nault were formally educated at the Fashion Institute of Technology in New York and in their early careers have collectively apprenticed and worked alongside such designers as Donna Karan, Melinda Eng, Heatherette, Nicholas Patrou, Marc Jacobs and Zac Posen. The two met when both were contestants on season 5 of “Project Runway” and formed a partnership after discovering that they share similar aesthetics and influences from nature that are evident in their work. The duo strives to push the boundaries of fashion to design their own interpretation of beauty, innovation and fantasy.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“We think it’s interesting that plastic-based materials are fairly common in fashion, yet most people don’t realize that plastic is in many of the garments and accessories they wear on a daily basis,” said Wesley Nault, winner of the national Plastics Make it PossibleSM design competition. “You don’t tend to think about plastic in high-end couture, but plastic-based fabrics are very easy to work with because of their durability and versatility. We were excited to showcase what’s innovative and beautiful about using plastics in fashion through this competition.  We’d like to thank Gen Art and Plastics Make it PossibleSM for helping us fulfill our dream to show our pieces at New York Fashion Week.”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld’s looks will be showcased alongside some of the industry’s hottest rising talent at Gen Art’s “New Garde” show sponsored by Plastics Make it PossibleSM during 2010 New York Fashion Week on February 10. The collection will be part of live model installations in a dynamic, non-traditional fashion presentation featuring elaborate set-designs enabling designers to create a cohesive mood and environment for their work. Gen Art’s show traditionally attracts over a 1,000 attendees; past designers include Project Runway winner Jeffrey Sebelia, Geren Ford, Society for Rational Dress, FORM and Kit Pistol.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">To view WesFeld’s submitted designs, as well as selected submissions from other designers, please visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Plastics Make it PossibleSM</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Plastics Make it PossibleSM highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council.  For more information, visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Gen Art</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Gen Art is the nation&#8217;s leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Gen Art produces over 100 events annually, ranging from weeklong film festivals to massive star-studded fashion shows, live music performances, art exhibitions, multimedia events and more. Since 1993 Gen Art has been championing the arts by creating and producing events and exhibits that have helped accelerate the careers of hundreds of young artists.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;"># # #</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">www.americanchemistry.com/newsroom</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people&#8217;s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $689 billion enterprise and a key element of the nation&#8217;s economy. It is one of the nation’s largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’sARLINGTON, VA (January 12, 2010) – Plastics and plastic-based materials continue to rule the runways as the hottest trend in fashion with top designers featuring sky-high Lucite® shoes, lots of sequins and plastic minis in their latest collections. Plastics Make it PossibleSM, an initiative sponsored by the plastics industries of the American Chemistry Council, celebrates emerging designers inspired by this trend and is excited to announce WesFeld, a team comprised of two up-and-coming designers, Daniel Feld and Wesley Nault, each of whom was featured on season 5 of the hit television show “Project Runway,” as the grand prize winner of its national design competition in partnership with Gen Art.  The team will receive $10,000 to create and showcase their new collection during 2010 New York Fashion Week.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Announced in October at Gen Art’s “Fresh Faces in Fashion” show in Los Angeles, the nationwide design competition challenged fashion designers to create two dynamic womenswear looks made from plastic and plastic-based fabrics. More than 160 designers from all over the country submitted their creations, which were posted online and open for review from the fashion community and general public. More than 15,000 votes, comments and reviews were generated during the competition, leading to the selection of WesFeld as this year’s winner.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“Designers frequently use plastic-based materials such as nylon, chiffon and sequins in their collections because they allow for extreme versatility and creativity, while also being durable and cost-effective,” said Steve Russell, vice president, Plastics Division of the American Chemistry Council. “It’s been inspiring to see the creations and different ways plastics were used to produce such dynamic pieces throughout this competition. WesFeld’s designs demonstrate the true heart of the contest and showcase just how beautiful plastic-based fabrics and accessories can be. We can’t wait to see the full collection debut at 2010 New York Fashion Week!”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">-more-</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld&#8217;s winning designs are whimsical and romantic creations inspired by elements of water and nature. The pale pink evening dress features poly-organza, poly-taffeta and plastic boning to create a shape that resembles a conch sea shell with a pearl inside. The designer’s second look is a more structured and textured dove gray gown made of poly-organza, plastic woven interfacing and plastic boning, with poly-satin piping detail. This gown was inspired by a fossilized exoskeleton of an ancient sea creature and a seahorse&#8217;s paneled body.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Both Feld and Nault were formally educated at the Fashion Institute of Technology in New York and in their early careers have collectively apprenticed and worked alongside such designers as Donna Karan, Melinda Eng, Heatherette, Nicholas Patrou, Marc Jacobs and Zac Posen. The two met when both were contestants on season 5 of “Project Runway” and formed a partnership after discovering that they share similar aesthetics and influences from nature that are evident in their work. The duo strives to push the boundaries of fashion to design their own interpretation of beauty, innovation and fantasy.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“We think it’s interesting that plastic-based materials are fairly common in fashion, yet most people don’t realize that plastic is in many of the garments and accessories they wear on a daily basis,” said Wesley Nault, winner of the national Plastics Make it PossibleSM design competition. “You don’t tend to think about plastic in high-end couture, but plastic-based fabrics are very easy to work with because of their durability and versatility. We were excited to showcase what’s innovative and beautiful about using plastics in fashion through this competition.  We’d like to thank Gen Art and Plastics Make it PossibleSM for helping us fulfill our dream to show our pieces at New York Fashion Week.”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld’s looks will be showcased alongside some of the industry’s hottest rising talent at Gen Art’s “New Garde” show sponsored by Plastics Make it PossibleSM during 2010 New York Fashion Week on February 10. The collection will be part of live model installations in a dynamic, non-traditional fashion presentation featuring elaborate set-designs enabling designers to create a cohesive mood and environment for their work. Gen Art’s show traditionally attracts over a 1,000 attendees; past designers include Project Runway winner Jeffrey Sebelia, Geren Ford, Society for Rational Dress, FORM and Kit Pistol.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">To view WesFeld’s submitted designs, as well as selected submissions from other designers, please visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Plastics Make it PossibleSM</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Plastics Make it PossibleSM highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council.  For more information, visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Gen Art</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Gen Art is the nation&#8217;s leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Gen Art produces over 100 events annually, ranging from weeklong film festivals to massive star-studded fashion shows, live music performances, art exhibitions, multimedia events and more. Since 1993 Gen Art has been championing the arts by creating and producing events and exhibits that have helped accelerate the careers of hundreds of young artists.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;"># # #</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">www.americanchemistry.com/newsroom</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people&#8217;s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $689 billion enterprise and a key element of the nation&#8217;s economy. It is one of the nation’s largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">ARLINGTON, VA (January 12, 2010) – Plastics and plastic-based materials continue to rule the runways as the hottest trend in fashion with top designers featuring sky-high Lucite® shoes, lots of sequins and plastic minis in their latest collections. Plastics Make it PossibleSM, an initiative sponsored by the plastics industries of the American Chemistry Council, celebrates emerging designers inspired by this trend and is excited to announce WesFeld, a team comprised of two up-and-coming designers, Daniel Feld and Wesley Nault, each of whom was featured on season 5 of the hit television show “Project Runway,” as the grand prize winner of its national design competition in partnership with Gen Art.  The team will receive $10,000 to create and showcase their new collection during 2010 New York Fashion Week.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Announced in October at Gen Art’s “Fresh Faces in Fashion” show in Los Angeles, the nationwide design competition challenged fashion designers to create two dynamic womenswear looks made from plastic and plastic-based fabrics. More than 160 designers from all over the country submitted their creations, which were posted online and open for review from the fashion community and general public. More than 15,000 votes, comments and reviews were generated during the competition, leading to the selection of WesFeld as this year’s winner.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“Designers frequently use plastic-based materials such as nylon, chiffon and sequins in their collections because they allow for extreme versatility and creativity, while also being durable and cost-effective,” said Steve Russell, vice president, Plastics Division of the American Chemistry Council. “It’s been inspiring to see the creations and different ways plastics were used to produce such dynamic pieces throughout this competition. WesFeld’s designs demonstrate the true heart of the contest and showcase just how beautiful plastic-based fabrics and accessories can be. We can’t wait to see the full collection debut at 2010 New York Fashion Week!”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">-more-</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld&#8217;s winning designs are whimsical and romantic creations inspired by elements of water and nature. The pale pink evening dress features poly-organza, poly-taffeta and plastic boning to create a shape that resembles a conch sea shell with a pearl inside. The designer’s second look is a more structured and textured dove gray gown made of poly-organza, plastic woven interfacing and plastic boning, with poly-satin piping detail. This gown was inspired by a fossilized exoskeleton of an ancient sea creature and a seahorse&#8217;s paneled body.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Both Feld and Nault were formally educated at the Fashion Institute of Technology in New York and in their early careers have collectively apprenticed and worked alongside such designers as Donna Karan, Melinda Eng, Heatherette, Nicholas Patrou, Marc Jacobs and Zac Posen. The two met when both were contestants on season 5 of “Project Runway” and formed a partnership after discovering that they share similar aesthetics and influences from nature that are evident in their work. The duo strives to push the boundaries of fashion to design their own interpretation of beauty, innovation and fantasy.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“We think it’s interesting that plastic-based materials are fairly common in fashion, yet most people don’t realize that plastic is in many of the garments and accessories they wear on a daily basis,” said Wesley Nault, winner of the national Plastics Make it PossibleSM design competition. “You don’t tend to think about plastic in high-end couture, but plastic-based fabrics are very easy to work with because of their durability and versatility. We were excited to showcase what’s innovative and beautiful about using plastics in fashion through this competition.  We’d like to thank Gen Art and Plastics Make it PossibleSM for helping us fulfill our dream to show our pieces at New York Fashion Week.”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld’s looks will be showcased alongside some of the industry’s hottest rising talent at Gen Art’s “New Garde” show sponsored by Plastics Make it PossibleSM during 2010 New York Fashion Week on February 10. The collection will be part of live model installations in a dynamic, non-traditional fashion presentation featuring elaborate set-designs enabling designers to create a cohesive mood and environment for their work. Gen Art’s show traditionally attracts over a 1,000 attendees; past designers include Project Runway winner Jeffrey Sebelia, Geren Ford, Society for Rational Dress, FORM and Kit Pistol.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">To view WesFeld’s submitted designs, as well as selected submissions from other designers, please visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Plastics Make it PossibleSM</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Plastics Make it PossibleSM highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council.  For more information, visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Gen Art</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Gen Art is the nation&#8217;s leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Gen Art produces over 100 events annually, ranging from weeklong film festivals to massive star-studded fashion shows, live music performances, art exhibitions, multimedia events and more. Since 1993 Gen Art has been championing the arts by creating and producing events and exhibits that have helped accelerate the careers of hundreds of young artists.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;"># # #</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">www.americanchemistry.com/newsroom</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people&#8217;s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $689 billion enterprise and a key element of the nation&#8217;s economy. It is one of the nation’s largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">ARLINGTON, VA (January 12, 2010) – Plastics and plastic-based materials continue to rule the runways as the hottest trend in fashion with top designers featuring sky-high Lucite® shoes, lots of sequins and plastic minis in their latest collections. Plastics Make it PossibleSM, an initiative sponsored by the plastics industries of the American Chemistry Council, celebrates emerging designers inspired by this trend and is excited to announce WesFeld, a team comprised of two up-and-coming designers, Daniel Feld and Wesley Nault, each of whom was featured on season 5 of the hit television show “Project Runway,” as the grand prize winner of its national design competition in partnership with Gen Art.  The team will receive $10,000 to create and showcase their new collection during 2010 New York Fashion Week.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Announced in October at Gen Art’s “Fresh Faces in Fashion” show in Los Angeles, the nationwide design competition challenged fashion designers to create two dynamic womenswear looks made from plastic and plastic-based fabrics. More than 160 designers from all over the country submitted their creations, which were posted online and open for review from the fashion community and general public. More than 15,000 votes, comments and reviews were generated during the competition, leading to the selection of WesFeld as this year’s winner.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“Designers frequently use plastic-based materials such as nylon, chiffon and sequins in their collections because they allow for extreme versatility and creativity, while also being durable and cost-effective,” said Steve Russell, vice president, Plastics Division of the American Chemistry Council. “It’s been inspiring to see the creations and different ways plastics were used to produce such dynamic pieces throughout this competition. WesFeld’s designs demonstrate the true heart of the contest and showcase just how beautiful plastic-based fabrics and accessories can be. We can’t wait to see the full collection debut at 2010 New York Fashion Week!”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">-more-</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld&#8217;s winning designs are whimsical and romantic creations inspired by elements of water and nature. The pale pink evening dress features poly-organza, poly-taffeta and plastic boning to create a shape that resembles a conch sea shell with a pearl inside. The designer’s second look is a more structured and textured dove gray gown made of poly-organza, plastic woven interfacing and plastic boning, with poly-satin piping detail. This gown was inspired by a fossilized exoskeleton of an ancient sea creature and a seahorse&#8217;s paneled body.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Both Feld and Nault were formally educated at the Fashion Institute of Technology in New York and in their early careers have collectively apprenticed and worked alongside such designers as Donna Karan, Melinda Eng, Heatherette, Nicholas Patrou, Marc Jacobs and Zac Posen. The two met when both were contestants on season 5 of “Project Runway” and formed a partnership after discovering that they share similar aesthetics and influences from nature that are evident in their work. The duo strives to push the boundaries of fashion to design their own interpretation of beauty, innovation and fantasy.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">“We think it’s interesting that plastic-based materials are fairly common in fashion, yet most people don’t realize that plastic is in many of the garments and accessories they wear on a daily basis,” said Wesley Nault, winner of the national Plastics Make it PossibleSM design competition. “You don’t tend to think about plastic in high-end couture, but plastic-based fabrics are very easy to work with because of their durability and versatility. We were excited to showcase what’s innovative and beautiful about using plastics in fashion through this competition.  We’d like to thank Gen Art and Plastics Make it PossibleSM for helping us fulfill our dream to show our pieces at New York Fashion Week.”</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">WesFeld’s looks will be showcased alongside some of the industry’s hottest rising talent at Gen Art’s “New Garde” show sponsored by Plastics Make it PossibleSM during 2010 New York Fashion Week on February 10. The collection will be part of live model installations in a dynamic, non-traditional fashion presentation featuring elaborate set-designs enabling designers to create a cohesive mood and environment for their work. Gen Art’s show traditionally attracts over a 1,000 attendees; past designers include Project Runway winner Jeffrey Sebelia, Geren Ford, Society for Rational Dress, FORM and Kit Pistol.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">To view WesFeld’s submitted designs, as well as selected submissions from other designers, please visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Plastics Make it PossibleSM</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Plastics Make it PossibleSM highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council.  For more information, visit www.plasticsmakeitpossible.com.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">About Gen Art</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">Gen Art is the nation&#8217;s leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Gen Art produces over 100 events annually, ranging from weeklong film festivals to massive star-studded fashion shows, live music performances, art exhibitions, multimedia events and more. Since 1993 Gen Art has been championing the arts by creating and producing events and exhibits that have helped accelerate the careers of hundreds of young artists.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;"># # #</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">www.americanchemistry.com/newsroom</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people&#8217;s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $689 billion enterprise and a key element of the nation&#8217;s economy. It is one of the nation’s largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure.</div>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;">v critical infrastructure.</div>
<p><strong>ARLINGTON, VA (January 12, 2010)<span style="font-weight: normal;"> – Plastics and plastic-based materials continue to rule the runways as the hottest trend in fashion with top designers featuring sky-high Lucite® shoes, lots of sequins and plastic minis in their latest collections. <em>Plastics Make it Possible<sup>SM</sup></em>, an initiative sponsored by the plastics industries of the American Chemistry Council, celebrates emerging designers inspired by this trend and is excited to announce WesFeld, a team comprised of two up-and-coming designers, Daniel Feld and Wesley Nault, each of whom was featured on season 5 of the hit television show “Project Runway,” as the grand prize winner of its national design competition in partnership with Gen Art.  The team will receive $10,000 to create and showcase their new collection during 2010 New York Fashion Week.</span></strong></p>
<p>Announced in October at Gen Art’s “Fresh Faces in Fashion” show in Los Angeles, the nationwide design competition challenged fashion designers to create two dynamic womenswear looks made from plastic and plastic-based fabrics. More than 160 designers from all over the country submitted their creations, which were posted online and open for review from the fashion community and general public. More than 15,000 votes, comments and reviews were generated during the competition, leading to the selection of WesFeld as this year’s winner.</p>
<p>“Designers frequently use plastic-based materials such as nylon, chiffon and sequins in their collections because they allow for extreme versatility and creativity, while also being durable and cost-effective,” said Steve Russell, vice president, Plastics Division of the American Chemistry Council. “It’s been inspiring to see the creations and different ways plastics were used to produce such dynamic pieces throughout this competition. WesFeld’s designs demonstrate the true heart of the contest and showcase just how beautiful plastic-based fabrics and accessories can be. We can’t wait to see the full collection debut at 2010 New York Fashion Week!”</p>
<p>WesFeld&#8217;s winning designs are whimsical and romantic creations inspired by elements of water and nature. The pale pink evening dress features poly-organza, poly-taffeta and plastic boning to create a shape that resembles a conch sea shell with a pearl inside. The designer’s second look is a more structured and textured dove gray gown made of poly-organza, plastic woven interfacing and plastic boning, with poly-satin piping detail. This gown was inspired by a fossilized exoskeleton of an ancient sea creature and a seahorse&#8217;s paneled body.</p>
<p>Both Feld and Nault were formally educated at the Fashion Institute of Technology in New York and in their early careers have collectively apprenticed and worked alongside such designers as Donna Karan, Melinda Eng, Heatherette, Nicholas Patrou, Marc Jacobs and Zac Posen. The two met when both were contestants on season 5 of “Project Runway” and formed a partnership after discovering that they share similar aesthetics and influences from nature that are evident in their work. The duo strives to push the boundaries of fashion to design their own interpretation of beauty, innovation and fantasy.</p>
<p>“We think it’s interesting that plastic-based materials are fairly common in fashion, yet most people don’t realize that plastic is in many of the garments and accessories they wear on a daily basis,” said Wesley Nault, winner of the national <em>Plastics Make it Possible<sup>SM</sup></em> design competition. “You don’t tend to think about plastic in high-end couture, but plastic-based fabrics are very easy to work with because of their durability and versatility. We were excited to showcase what’s innovative and beautiful about using plastics in fashion through this competition.  We’d like to thank Gen Art and <em>Plastics Make it Possible<sup>SM</sup></em> for helping us fulfill our dream to show our pieces at New York Fashion Week.”</p>
<p>WesFeld’s looks will be showcased alongside some of the industry’s hottest rising talent at Gen Art’s “New Garde” show sponsored by <em>Plastics Make it Possible<sup>SM</sup></em> during 2010 New York Fashion Week on February 10. The collection will be part of live model installations in a dynamic, non-traditional fashion presentation featuring elaborate set-designs enabling designers to create a cohesive mood and environment for their work. Gen Art’s show traditionally attracts over 1,000 attendees; past designers include Project Runway winner Jeffrey Sebelia, Geren Ford, Society for Rational Dress, FORM and Kit Pistol.</p>
<p>To view WesFeld’s submitted designs, as well as selected submissions from other designers, please visit <a title="Plastics Make it Possible" href="http://plasticsmakeitpossible.com">www.plasticsmakeitpossible.com</a>.</p>
<p><strong>About </strong><em><strong>Plastics Make it Possible<sup>SM</sup></strong></em></p>
<p><em>Plastics Make it Possible<sup>SM</sup></em> highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council.  For more information, visit <a title="Plastics Make it Possible" href="http://plasticsmakeitpossible.com">www.plasticsmakeitpossible.com</a>.</p>
<p><strong>About Gen Art</strong></p>
<p>Gen Art is the nation&#8217;s leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Gen Art produces over 100 events annually, ranging from weeklong film festivals to massive star-studded fashion shows, live music performances, art exhibitions, multimedia events and more. Since 1993 Gen Art has been championing the arts by creating and producing events and exhibits that have helped accelerate the careers of hundreds of young artists.</p>
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		<title>Plastic is the New Black!</title>
		<link>http://plasticsmakeitpossible.com/2009/10/plastic-is-the-new-black/</link>
		<comments>http://plasticsmakeitpossible.com/2009/10/plastic-is-the-new-black/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 11:50:35 +0000</pubDate>
		<dc:creator>mckaym</dc:creator>
				<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Big Bang Theory]]></category>
		<category><![CDATA[fashion forward]]></category>
		<category><![CDATA[fresh faces in fashion]]></category>
		<category><![CDATA[GenArt]]></category>
		<category><![CDATA[haute couture]]></category>
		<category><![CDATA[Kaley Cuoco]]></category>
		<category><![CDATA[LA Rock Fashion Week]]></category>
		<category><![CDATA[Peterson Automotive Museum]]></category>
		<category><![CDATA[plastic and fashion]]></category>
		<category><![CDATA[plastic trends]]></category>

		<guid isPermaLink="false">http://www.plasticsmakeitpossible.com/?p=556</guid>
		<description><![CDATA[“Big Bang Theory” Actress to Host Gen Art “Fresh Faces in Fashion” Los Angeles Show and Announce Designer Competition Showcasing Innovative Plastic-Based Collection]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;"><strong> </strong></span></p>
<p><span lang="EN"> </span></p>
<p style="text-align: center;"><strong>PLASTIC IS THE NEW BLACK!<br />
ACTRESS KALEY CUOCO PARTNERS WITH<br />
PLASTICS MAKE IT POSSIBLE SM AND GEN ART TO CELEBRATE THE FUTURE OF FASHION – PLASTIC!</strong></p>
<p><strong><em>“Big Bang Theory” Actress to Host Gen Art “Fresh Faces in Fashion” Los Angeles Show and Announce Designer Competition Showcasing Innovative Plastic-Based Collection</em></strong></p>
<p><strong>ARLINGTON, VA</strong> <strong>(October, 27, 2009)</strong> –This year plastic has become the newest trend in couture. From Paris to Milan to New York, plastics are showing up in a variety of innovative and unusual ways on the runway including funky jewelry, 10-inch platform shoes and even sequined mini-dresses made from recycled plastic bottles. Celebrating this up-and-coming trend, <em>Plastics Make it PossibleSM</em>, sponsored by the plastics industries of the American Chemistry Council, will present the Gen Art “Fresh Faces in Fashion” Los Angeles Show on October 29, hosted by actress Kaley Cuoco, star of the popular CBS sitcom, The Big Bang Theory.</p>
<p>“Plastics and couture might not seem like an obvious fit, but the fact is that plastics have played a very large role in fashion for decades,” said Steve Russell, vice president, Plastics Division of the American Chemistry Council. “Without plastic, we wouldn’t have faux fur, and skinny jeans wouldn’t have their stretch. Plastics also provide women with comfortable, smooth support under their favorite looks.  We’re thrilled to partner with Gen Art to highlight how plastics inspire designers’ imaginations and allow artists to create pieces that are cutting-edge, on trend, chic, affordable, and even eco-friendly.”</p>
<p>The “Fresh Faces in Fashion” show is the first in a series of events sponsored by <em>Plastics Make it PossibleSM</em> as part of a new partnership with Gen Art aimed at showcasing the creative use of plastics in fashion design and the ways in which up-and-coming designers are applying them to today’s – and tomorrow’s – trends. Whether it’s polyester, nylon, spandex or Lycra®, the fashion and design world has embraced these plastic materials.</p>
<p>At the show Kaley Cuoco will announce a nationwide fashion design competition challenging new and established designers to create two dynamic womenswear looks made from fabrics that include plastic-based fibers such as chiffon, rayon, nylon and more.</p>
<p>These looks will be posted to Gen Art’s online community where designers can create their own profile page and upload their designs as well as network with others in the designer community. Consumers can go to <a href="http://www.discover.genart.org">www.discover.genart.org</a> and vote for their favorite looks. The winner of the contest will receive a $10,000 prize and a runway show at Gen Art’s Fresh Faces event at Winter 2010 New York Fashion Week.</p>
<p>Beginning October 29, interested designers can submit their creations on <a href="http://www.discover.genart.org">www.discover.genart.org</a>. All entries must be submitted by December 1 and public voting runs through December 15. The winner will be notified on December 21. To learn more about <em>Plastics Make it PossibleSM</em>, visit: <a href="http://www.plasticsmakeitpossible.com">www.plasticsmakeitpossible.com</a>.</p>
<p>“In my business, I need to stay on top of trends and I love to support up-and-coming designers wherever possible,” said Kaley Cuoco, who is currently starring as Penny in the third season of The Big Bang Theory. “I’m very excited to work with <em>Plastics Make it PossibleSM</em> as they challenge designers to create innovative looks using plastics and recycled plastic fabrics.”</p>
<p>The Gen Art “Fresh Faces in Fashion” show, presented by <em>Plastics Make it PossibleSM</em>, will take place on opening night of Rock Fashion Week in Los Angeles, October 29, at the impressive Peterson Automotive Museum. Entering its 15th year, the show traditionally draws over 1,200 attendees and has launched the careers of leading designers such as: Zac Posen, Rebecca Taylor, Shoshanna and Milly. A star-studded after-party will take place in a specially designed plastic-themed lounge after the show.</p>
<p>“We are thrilled to be working with <em>Plastics Make it PossibleSM</em> on this multi-faceted design partnership that will showcase and benefit emerging fashion designers, “ said Ian Gerard, CEO of Gen Art. “We hope to help make consumers aware of the incredible variety of innovative plastic-based design fibers that most of us wear daily.”</p>
<p><strong>About Plastics Make it PossibleSM</strong><br />
<em>Plastics Make it PossibleSM</em> highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. <em>Plastics Make it PossibleSM</em> is sponsored by the plastics industries of the American Chemistry Council. For more information, visit <a href="http://www.plasticsmakeitpossible.com">www.plasticsmakeitpossible.com</a>.</p>
<p><strong>About Gen Art</strong><br />
Gen Art is the nation&#8217;s leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Gen Art produces over 100 events annually, ranging from weeklong film festivals to massive star-studded fashion shows, live music performances, art exhibitions, multimedia events and more. Since 1993 Gen Art has been championing the arts by creating and producing events and exhibits that have helped accelerate the careers of hundreds of young artists.</p>
<p># # #<br />
<a href="http://www.americanchemistry.com/newsroom">www.americanchemistry.com/newsroom</a></p>
<p><em>The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people&#8217;s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $689 billion enterprise and a key element of the nation&#8217;s economy. It is one of the nation’s largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure.</em></p>
<p><em> </em></p>
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